There are more Baby Boomers in the U.S. than the populations of the U.K., Israel and Switzerland combined.
80 million U.S. adults who account for $3.4 trillion in annual spending.
Boomers stand to inherit $15 trillion in the next 20 years.
Baby Boomers have never known life without television and watch more TV shows per week than any other group.
1 in 3 Internet users in the U.S. are Baby Boomers.
Over 33.3 million use email as a main source of communicating.
2 in 3 Boomers shop online and spend $7 billion annually.
82% of Baby Boomers research health and wellness online.
Boomers spend more than $90 billion a year on cars.
Boomers are responsible for 80% of all luxury travel spending.
Boomers spend ~50% of all consumer packaged goods dollars, yet less than 5% of advertising is geared towards them.
According to the National Association of Realtors, nearly 80% of Baby Boomers own their own home.